ZAMBIAN BREWERIES EMBRACES E-COMMERCE
LUSAKA, ZAMBIA – Zambian Breweries has introduced e-commerce to its distribution channels to encourage customers to enjoy responsibly at home amid the COVID-19 pandemic.
“It’s not something that we have been doing a lot in the past; we just started. Together with our partners, we’re trying to encourage people that if you don’t want to go out, but you still want to have our products at home, you can place your order online,” said Zambian Breweries Country Director Jose Moran.
The country’s largest brewing company partnered with Tigmoo and AfriDelivery to deliver its products to the doorsteps of its customers.
“You can still enjoy our brands; you can still have fun; but please do it at home and by yourself. You don’t need to go out,” he stressed.
Mr Moran noted that the Zambian Breweries e-commerce distribution channel was still in infancy but hoped it would soon grow to greater heights with time.
“So far, we have not gotten great volumes through our e-commerce distribution line, but it is the future delivery system for our industry,” he said.
Mr Moran observed that customers were slowly adapting to the new normal and embracing home delivery of alcohol products.
“The consumer is adapting during this pandemic; the consumer has changed from going out and having a drink to enjoying more responsibly at home,” he noted.
The Zambian Breweries country director disclosed this during a recent Anakazi Online Conversations by Stanbic Bank Zambia.
And Stanbic Head of Corporate and Investment Banking Helen Lubamba was happy that the brewing industry joined the banking sector in digital transformation.
Ms Lubamba said consumer behaviour was already changing in various sectors, stressing that Stanbic’s digital banking was already making positive strides during the pandemic.
“If I look at the banking industry, we’ve had digital products for quite a while, but now we’re actually seeing that take-up, where we are seeing fewer and fewer clients coming in with manual instructions because now they’re been encouraged to use the electronic platform,” she explained.
The full webinar is available at https://www.facebook.com/stanbicbankzambia/posts/2621872431474527
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About Stanbic Bank Zambia
Stanbic Bank Zambia is part of the Standard Bank Group, Africa’s largest bank by assets.
Standard Bank Group reported total assets R2.3 trillion (about USD163 billion) at 31 December 2019, while its market capitalisation was R277 billion (USD20 billion).
The group has direct, on-the-ground representation in 20 African countries and in 5 global financial centres. Standard Bank Group has more than 1 100 branches and 9 000 ATMs in Africa, making it one of the largest banking networks on the continent. It provides global connections backed by deep insights into the countries where it operates.
Stanbic Bank Zambia is the largest bank in Zambia by balance sheet and provides the full spectrum of financial services. Its Corporate and Investment Banking (CIB) division serves a wide range of requirements for banking, finance, trading, investment, risk management and advisory services. Corporate and Investment Banking delivers this comprehensive range of products and services relating to: investment banking; global markets; and global transactional products and services.
Standard Bank’s corporate and investment banking expertise is focused on industry sectors that are most relevant to emerging markets. It has strong offerings in mining and metals; oil, gas and renewables; power and infrastructure; agribusiness; telecommunications and media; and financial institutions.
Stanbic Bank Zambia’s Personal and Business Banking unit (PBB) offers banking and other financial services to individuals and small-to-medium enterprises. PBB serves the increasing need among Africa’s small business and individual customers for banking products that can meet their shifting expectations and growing wealth.
For further information, go to http://www.stanbicbank.co.zm/
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